Even though your food may be the main attraction to your restaurant, it is not the only thing that will bring customers in and help you make profits. The following are a few tips to attract more customers and maintain their loyalty.
- Pick the Concept and Theme First
If you are just starting, pick a concept, style and theme before doing anything else. If you do not know what you want, your restaurant design can be all over the place. When designing a traditional Italian restaurant, you may use rustic walls and your tablecloths will probably be white and red. A Chinese restaurant design, on the other hand, focuses on exotic accents and simplicity. Design concepts include movie themes and sports themes. The design you choose determines the type of guests you may have. Consider your target audience before picking the theme and concept and start planning your design.
- Pick Your Colors Wisely
Your choice of colors may seem simple but it is very important. Different colors convey different emotions and you can use color psychology to increase your profits. Some of the best colors for your walls include shades of brown, red, blue, yellow, and purple. When designing a fine dining restaurant, consider using earth tones like deep reds or browns. The colors are relaxing, and they may encourage customers to spend more time in your restaurant. Red promotes impulse eating so it is appropriate for fast food restaurants. White can make a small restaurant seem bigger.
- Remember Your HVAC
Even though HVAC systems may not be the most interesting part of your restaurant, you cannot ignore them. Regular maintenance of your system will ensure that your space remains comfortable. On hot days, your customers should be able to find refuge in your cool restaurant. On cold days, you should have proper heating. Proper ventilation will ensure that smells from your kitchen do not get to the seating area.
- Design a Good Menu
A good menu design should reflect the identity of your brand and cater to customer needs. Do not limit your design skills to decorations and the interior. Your menu design is a significant part of the restaurant architecture. Ensure that your menu aligns with your concept. When focusing on a contemporary restaurant design, a one-page menu on high-quality paper may be a good idea. Current fonts are great for a modern restaurant design. Pictures may be great, but they work better for fast food restaurants than fine dining restaurants.
The design of your digital menu can be different from the physical menu. On the website, include photos of every dish that you serve. It should make it easy for customers to order online.
- Improve the Entrance
An eye-catching entrance is important especially if you depend on the foot traffic out of your restaurant to bring customers in. Simple tools to make your entry pop include:
- Unique front door designs
- Neon signs with your restaurant name
- Glass doors and windows that allow potential customers to see what is inside
If you need help improving the profits in your restaurant, consider working with a professional like Dawnvale. They will help you maximize profits through your design.